Client: C.R. Gibson

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Scope of work. C.R. Gibson is a national wholesaler based in Nashville that represent various brands and commercial artisits from from the gift industry nationwide. In 2012, the company launched "A Brand's New Day" campaign to introduce new product lines for their national sales team.

 

Instead of a traditional power-point presentation, CR Gibson hired FuseMedia to take a creative approach and mix inspiring words from the company CEO, self shot cell phone interviews with new

commercial artists, and product photos to create a video sales presentation used both at CR Gibson's annual sales meeting and internal website.